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mobile apps Authors: Yeshim Deniz, Elizabeth White, Rostyslav Demush, Ravi Jasti, Dmitriy Kolenov

Related Topics: CIO, IT Strategy, Enterprise 2.0, Mobile Apps

CIO: Article

Why Great Mobile Apps Are Like Great Cocktails

Six great recipes to deliver top-shelf apps

This fun little slideshow takes a different and very thought-provoking look at why your mobile apps should be like great cocktails -- they should be easy to make, delicious to consume, and have your customers coming back for more.

Based on an InformationWeek blog post by Pete Waterhouse, which created quite a buzz when it was first posted, the slideshow outlines six great recipes to deliver top-shelf apps. A few examples:

Get the base ingredients right. Just as a skilled bartender knows that correct proportions of tequila, Cointreau, and fresh lime equate to a great margarita, make sure you get the basics right in mobile app development. The best apps are "experience-centric." Users want to get in, get it done, move on, right now. Combine equal parts: great design, ultra simplicity, ease-of-use.

Deliver the right app for every occasion. Most people don't drink beer for Sunday brunch. They prefer Mimosas or Bloody Marys. The app should be driven by the need.

Take a quick browse of the slides, have some fun, and think differently about what you are doing with mobile.


To learn more about the keys to a great mobile experience, download the eBooklet Seven Ways to Create an Unbeatable Enterprise Mobility Strategy.

More Stories By Jackie Kahle

Jackie is a 30-year veteran of the IT industry and has held senior management positions in marketing, business development, and strategic planning for major systems, software, and services companies including Hewlett-Packard, Compaq, and Gartner. She currently manages the strategy and execution of CA Technologies thought leadership programs. Jackie has an MBA from the Whittemore School, University of New Hampshire, a BA in Mathematics from New York University and is the Vice-Chair of the N.H. State Council on the Arts.