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uTest Discusses How to Launch Mobile Apps Your Users Will Love at Mobile App World 2010

Matt Johnston to Address How the Crowd Helps Build Usability & Quality Into Mobile Apps on October 19th

LONDON -- (Marketwire) -- 10/18/10 -- uTest, the world's largest software testing marketplace, today announced that VP of Marketing and Community Matt Johnston will present at Mobile App World 2010, where global leaders and entrepreneurs in mobile tech and app development will gather to discuss the future of mobile apps. The session will be held at Vinopolis, London on October 19th at 3:15pm. uTest will be among a select line-up of more than 40 speakers, which includes Google, Microsoft, Ericsson, Orange Global and the BBC.

"According to Ovum, the mobile apps market will reach $21.3 billion by 2015, and there are approximately 250,000 iPhone apps; 11,000 iPad apps; 70,000+ Android apps; and nearly 10,000 BlackBerry apps," said Matt Johnston, VP of Marketing & Community at uTest. "With Apple, Google and RIM vying for media attention and consumer dollars, the pressure to get apps tested and launched quickly has never been greater. By crowdsourcing mobile app testing, marketers and app developers are getting their apps to market faster, with higher levels of quality and at a lower cost."

The mobile web and native apps offer distinct challenges and additional skill sets for design, engineering, and testing. For a mobile app to function as designed, multiple operating systems, different mobile browsers, worldwide locations, and myriad smartphone brands, models, and carriers must be considered. This mobile quality challenge calls for a better way to test, one that meets the "in the wild" testing demands of mobile apps -- crowdsourcing.

uTest is revolutionizing software testing with its in-the-wild testing for web, desktop and mobile apps. From global enterprises to young startups, hundreds of companies are leveraging uTest's global community of 30,000+ testers in 168 countries to launch and test world-class apps. Customers report increased application quality, faster time to market and dramatically reduced testing costs.

Mobile App World 2010 will be held at Vinopolis, No.1 Bank End, London SE1 9BU125 on 19-20 October. You can register at http://www.mobileappsworld.net.

About uTest, Inc.
uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of 30,000+ professional testers from 168 countries around the world. More than 1,000 companies -- from startups to global software enterprises -- have joined the uTest marketplace to get their web, desktop and mobile applications tested. More information can be found at www.utest.com or the company's Software Testing Blog at blog.utest.com.

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Media Contact:
Jennifer Moebius
uTest, Inc.
617-922-8004
jenniferm@utest.com
www.twitter.com/utest

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