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mobile apps Authors: Rostyslav Demush, Ravi Jasti, Yeshim Deniz, Elizabeth White, Dmitriy Kolenov

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Webtrends Mobile Analytics Offers Complete Tool Kit to Measure Skyrocketing Mobile Marketing Investments

Webtrends Ability to Measure Mobile Site Data and Mobile Applications Makes Webtrends Mobile Analytics Best in Class

NEW ORLEANS, LA -- (Marketwire) -- 02/03/10 -- Webtrends, an enterprise customer intelligence company, today announced the release of Webtrends Mobile Analytics. Webtrends Mobile Analytics allows anyone working with mobile content and marketing programs the ability to measure and quantify how customers are engaging with both mobile web sites and mobile applications.

"We are proud to introduce our industry's most powerful and flexible mobile analytics offering, built on the Webtrends Analytics 9 platform," said Alex Yoder, CEO, Webtrends. "Webtrends Mobile Analytics provides our customers meaningful insight into the adoption and effectiveness of their mobile assets. Business on the web is synonymous with business on a mobile device and Webtrends will help you measure and optimize your mobile assets and applications alongside the rest of your customer intelligence data."

In a July, 2009 report from Forrester Research, titled U.S. Interactive Marketing Forecast, 2009 to 2014, "Over the next five years, mobile marketing investments are slated to more than triple in the United States alone."

The Webtrends Mobile Analytics Advantage:

Webtrends Mobile Analytics provides reporting and analysis tailored to your business objectives while taking into account the unique challenges of the mobile medium. With Webtrends Mobile Analytics marketers, designers and executives alike can:

   --  Create and track any number of metrics specific to their business.
       Customers can better understand the performance and adoption of
       mobile web sites and applications
   --  Understand, measure and therefore influence all drivers of traffic
       to mobile sites, including paid advertising, other web properties
       and social media tools and networks
   --  Enhance customer experience based on precise monitoring of mobile
       navigation patterns
   --  Prioritize site design decisions based on detailed insight about the
       mobile devices customers use
   --  Understand how mobile investments contribute to broader marketing
       programs by integrating mobile, standard web and other online data

Measure the mobile activity that matters

Mobile web sites create a few different challenging business scenarios for marketing teams. Many mobile web sites are designed, deployed and hosted by third party vendors, which often don't plan for or de-prioritize analytics. Also, marketing efforts in the mobile arena tend to be disjointed as marketing data is disconnected across various sites and applications. Webtrends Mobile Analytics addresses these issues by:

   --  Allowing anyone creating mobile web initiatives to generate standard
       user reporting across mobile sites and applications
   --  Allowing for flexible visitor identification
   --  Providing unlimited reporting potential
   --  Delivering enterprise scale analytics set against mobile data
       measurement principles
   --  Providing standards-based APIs and data integration with no
       additional data collection fees
   --  Accelerating time to value with an expert services team to help get
       you started and provide ongoing direction

For more information on Webtrends Mobile Analytics and how it can help you, please visit the Webtrends Solutions page.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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Media Contact:
Colin Crook
ccrook@vocecomm.com
650-269-5235
@colincrook (twitter)

Webtrends Contact:
Jascha Kaykas-Wolff
jascha.kaykaswolff@Webtrends.com
503-553-2216
@kaykas (twitter)

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